You spend a lot of time creating engaging content and just like authors who write a book, you’ll probably need to spend a lot more time, marketing it. If you are going to spend time marketing on social media here are 7 ways to market more effectively.

Social media Like all good marketing methods used to get the word out takes time. The idea that social media engagement is easy, free and quick is false.

7 Ways to market

While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites;

Avoid syndicated messages.

Funny posts that reflect your personality as it's role, but it’s important to create content that benefits your followers. Such as tips on best practices, providing access to helpful content, or offering special deals on products or services.

Always Provide value.

This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.

Follow the one-in-seven rule.

Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post. Use BuzzSumo to leverage the data of what has already been successful in terms of social sharing.

Analyze Past Content to Improve Posts

So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan.

Create a Social Media Channel Plan

One of the best ways to grow your following and increase engagement on social media is to be there consistently. The first step is to put the right systems in place to keep your posts relevant, interesting and valuable for your audience.
Edgar is a tool that can help avoid creating too much of the same post by categorizing your post.

Deliver Content Consistently

Facebook has made instant articles available to all publishers, and this represents a new wave of content that is easily accessible while still being interactive and user-friendly. This type of content is already spreading to Google and Twitter so we can expect that it will become the new standard in the near future.

Start Using instant Articles

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Social media Like all good marketing methods used to get the word out takes time. The idea that social media engagement is easy, free and quick is false.

Avoid syndicated messages.

While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites;

Always Provide value.

Funny posts that reflect your personality as it’s role, but it’s important to create content that benefits your followers. Such as tips on best practices, providing access to helpful content, or offering special deals on products or services.

Follow the one-in-seven rule.

This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.

Analyze Past Content to Improve Posts

Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.

Create a Social Media Channel Plan

So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan.

Deliver Content Consistently

One of the best ways to grow your following and increase engagement on social media is to be there consistently. The first step is to put the right systems in place to keep your posts relevant, interesting and valuable for your audience.
Edgar is a tool that can help avoid creating too much of the same post by categorizing your post.

Start Using instant Articles

Facebook has made instant articles available to all publishers, and this represents a new wave of content that is easily accessible while still being interactive and user-friendly.  Because of the speed these types of articles will meet and exceed that need. This type of content is already spreading to Google and Twitter so we can expect that it will become the new standard in the near future.

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