What is Periscope? – Simply put, Periscope enables you to “go live” via your mobile device anytime and anywhere. Periscope is a “live video streaming platform”, which basically means you can transmit a live recording of yourself or your business information to your Periscope followers and Twitter followers. Imagine Skyping someone, but instead of video calling a single person, you’re instead linked up to the whole community. Not only that, whoever’s watching you can comment and ask questions. The chat text messages show up on your screen while you are broadcasting making it easy to answer and interact.
WATCH AN OVERVIEW OF WHAT IS PERISCOPE
Twitter has spent a lot of time promoting Periscope since it purchased the livestreaming app back in January. it is important to note that people are actually using the product, or checking it out. Periscope has grown rapidly since the purchase, and it’s clear that if you’re associated with Twitter, you’ll do pretty well for yourself. On August 2nd, perscope surpassed 10 million Periscope accounts. Some say that periscope is growing faster than facebook at the peak of its’ growth.
The story by the founders. “Just over a year ago, we became fascinated by the idea of discovering the world through someone else’s eyes. What if you could see through the eyes of a protester in Ukraine? Or watch the sunrise from a hot air balloon in Cappadocia? It may sound crazy, but we wanted to build the closest thing to teleportation. While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around”.
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Periscope for Business. As with most digital marketing, it’s about engagement. It’s about reaching out to your audience and encouraging a two-way conversation. And it’s about finding new ways to get in front of your audience in imaginative and memorable ways.
Here are 6 Big Reasons Small Businesses Need to Be on Periscope.
WATCH THIS VIDEO ON HOW TO PERISCOPE FOR BUSINESS
HOW TO USE PERISCOPE
Here is a quick tutorial to get you started on using this new social media platform.
Periscope is an app that truly takes advantage of its mobile platform incorporating notifications and location as well as social sharing (on Twitter of course), live discussions and feedback. A Periscope broadcast in full swing is a truly interactive event.
Why you should follow others on Periscope?
Remember that Periscope is a two-way platform. A conversation. Comments you make on other users’ scope broadcast will be displayed to whoever is watching, which is a great way to grab some digital real-estate with insightful, helpful ideas. So follow your clients. Follow people who might be interested in your services. And follow the people who follow you. How to Follow Someone on Periscope.
How to use periscope for Business.
Periscope will undoubtedly be a powerful marketing tools for business in the future, after all it is owned by Twitter and creative businesses are already generating substantial revenue with this social media app. However I am not ready to do any broadcast with periscope but I am still able to grow my followers until I determine how to use it for my brand. Here are 6 ways to use Periscope for business.
GREAT FULL LENGHT VIDEO ON HOW TO USE PERISCOPE FOR BUSINESS
REPLAYS ARE PERISCOPE’S KILLER FEATURE
While live-streaming continues to be the heart of Periscope, they are making some new investments in the replay experience for people who missed the original broadcast. This has been users’ top requests — the ability to fast-forward and rewind through broadcasts. On Android, pressing for an extended period on a replay with one finger will shrink the broadcast down into miniature and show you a time-stamp; drag your finger back and forth to advance or retreat in time. If you’re on the web, you can simply click any point in the broadcast on the scrubber bar and the broadcast will skip ahead. Check out the full article on this feature.