Branding and Reputation Management Basics

Branding and Reputation Management Basics

If you get all this right, then you should develop a reputation for your business so that whenever someone sees your logo, they’ll be moved to place an order. Of course this doesn’t always all go to plan though and sometimes you’ll find that your customers make life...
Promoting Your Brand – How to ‘Be Everywhere’

Promoting Your Brand – How to ‘Be Everywhere’

Why do you need to go to the trouble of creating or acquiring all of these different elements for your brand?  Simple: because you’re now going to try and make sure that your brand is ‘everywhere’ and you’re going to try and take every opportunity to increase your...
Creating Your Look – Logos and Much More

Creating Your Look – Logos and Much More

Now it’s time for the fun stuff: creating a logo and finding other materials. The purpose of your logo is basically to give your business a visual identity. If you choose your logo well, then it should be instantly identifiable and people should know to associate...