Are you ready to be amazed? Learn how to create attention grabbing animation quickly and easily to increase audience engagement with your post. The main reason videos are becoming more popular is because they provide an easier way to consume information. If you want to boost consumer engagement and satisfaction fast, video is the way to do it. Reports show that using video marketing can boost a website’s sales by up to 200% . In fact, it’s more than massive. It’s HUMONGOUS!

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We made the point earlier that in order to stand out with your video marketing efforts, then you would need to produce high-quality, engaging and professionally produced pieces. That’s true. The competition is indeed tough.

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People also love sharing videos. Hence why, using video marketing in combination with social media is a great way to reach a wider audience. Besides having a great ROI, videos offer marketers more sophisticated consumer behaviour tracking methods, that are not available with traditional text content. We can track bynumber of views, minutes watched, drop-off points and more.

With insights from video consumption, marketers can better understand what content works best at capturing and maintaining people’s attention. While consumers do prefer videos to text, their attention span is still quite short. So, when creating videos, try to keep it simple and to the point. The ideal length of a video lies somewhere between one and two minutes.

By now it has become clear that video is not just the future of business. It is already the present. Any business, regardless of the industry it operates in, should consider investing more resources in video marketing. Using videos in the right way will most certainly increase brand awareness and set you apart from your competitors.

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