Internet marketers and professional should always be aware of the current web tools & resources available to improve productivity and efficiency. In order to help we have released our list of 600 tools for your review. This extensive list of helpful resources and services were compiled over 2014 and 2015 and include both free and paid services in all categories and addresses all needs. The complete collection of web tools can be found at our web tools directory.

  Name Description   Function Cost
  Analyse SEO On Site Analysis   Find page speed, and view descriptions, titles, and more Free
  Anchor Text Over Optimization Tool On Site Analysis   Type in URL and get full report of potential bad SEO links Free
  Banana Tag Email Management   Check your email open rates from Gmail. Free+Paid
  Bing Webmaster Tools Analytics   Like Google Webmaster Tools but for Bing Free
  Bitly Link shortening   Link shortening plus analytics Free
  Boomerang Email Management   Reminder for follow up emails, and email scheduling Free
  Broken Link Finder Broken Links   Discovery broken links in your niche by keyword Paid
  Browseo Browser Extension   A web app that allows you to view any webpage without distractions caused by styles Free
  Buffer Social Media Tool   Finds optimal times to share on social media Free
  BuiltWith Competitive Intelligence   Find what technology any website was built with – competitive analysis Free
  Bulk Check Domains Bulk Metrics Checker   Bulk Domain Checker tool to check the Google Page Rank, Domain Authority (via Open Site Explorer) and MozRank (via SEOmoz) just typing in your URL the once. Free
  Bulk HTTP Header Response Checker & Comparison Tool HTTP Checker   Returns the HTTP response code for a list of URLs, and includes which URL they are redirected to Free
  Buzzstream Tools Suite Outreach   Outreach platform for link building Free
  Caption Tube Video   Create captions for YouTube Free
  chartelligence Analytics   Overlays extended business information on charts. Free
  Cincopa Video   Upload any video format file to your Cincopa account and embed it anywhere you want in less than a minute. Free+Paid
  CircleCount Analytics   Powerful analytics for G+ Free
  CloudFlare Website Speed   CDN and a security service to provide your website with speed and safety. Free
  CognitiveSEO Multi Tools   Suite of tools like backlink checking, rank tracking and more Free+Paid
  Compete Competitive Intelligence   Competitve analysis and data intelligence Trial+Paid
  Content Strategy Generator Tool Content Generation/Promotion   Plan your content strategy based on KR and audience size Free
  Convert Word Documents to Clean HTML Content Generation/Promotion   Converys word docs to HTML Free
  Cookie Consent Cookie Consent Plugin   A free, open source solution to the EU cookie law Free
  Copyscape Duplicate Content Checker   Plagiarism checker and a duplicate-content checker Free
  CrawlerFX Site Crawler   A site crawler that reviews a site’s SEO in 1-2 minutes Free
  DNS Lookup, NS, CNAME, TXT and MX Record Lookup Hosting and DNS   Lookup Mail Exchanger, Name Server, Canonical Name, Sender Policy Framework and Start of Authority Records of a website. Free
  Domain Hunter Plus Broken Links   Checks for domain availability and broken links Free
  Duplicate Content Duplicate Content Checker   Check for duplicate content Free
  Easel.ly Images   Free tools for creating and sharing inforgraphics Free
  Email Format Email Management   Helps you find the proper structure for thousands of companies and organizations across the web. Free
  FindPeopleonPlus Social Media Tool   The ultimate, sortable Google+ directory Free
  FireBug Website Speed   Browser plug-in to test the speed of your site Free
  Followerwonk Social Media Tool   Track your followers via Twitter Free
  Frobee Robots.txt Checker Robots Text Checker   checks your robot.txt file for errors Free
  Geositemapgenerator HTML Tool   Geositemap generator generates the HTML (in Microformats or Schema.org) for your website Free
  GetListed Analytics   Scores your local SEO and gives actional next steps Free
  Google Alerts Content Generation/Promotion   Email updates of the latest relevant Google results (web, news, etc.) based on your queries. Free
  Google Analytics Analytics   Website analytics, by Google Free
  Google Analytics API Analytics   For building custom reports and tools, and pulling data straight into Excel or Google Docs. Free
  Google Analytics Debugger Analytics   Loads the debug version of the Google Analytics Javascript for all sites you browse using Google Chrome. Free
  Google analytics plugin Analytics   Allows you to track your blog easily and with lots of metadata. Free
  Google Keyword Planner Content Generation/Promotion   Google’s tool for keyword research Free
  Google Map Maker Maps   Contribute to public map information, which may be shared and incorporated into Google Maps. Free
  Google PageSpeed Insights Website Speed   Tools, data, and insights to improve your page speed. Free
  Google Penalty Checker Penalty Checker   Find out which Google update impacted your website in 2 minutes or less. Free
  Google Public Data Content Generation/Promotion   Leverages public databases for content research, infographics, and more. Free
  Google SERP Snippet Optimization Tool HTML Tool   See how your snippet may appear in Google’s search results. Add structured data, review stars, and more. Free
  Google Structured Data Testing Tool HTML Tool   Verify your markup with Scheme/microformats Free
  Google Trends Content Generation/Promotion   See what’s trending in Google search results and view keyword search popularity over time. Free
  Google Webmaster Analytics   Suite of diagnostic and health tools for site owners. Free
  Page Grader SEO   Page Grader Free
  GTmetrix Website Speed   Page speed analyzer Free
  Hootsuite Social Media Tool   Social media management platform Trial+Paid
  IFTTT Productivity   Allows you to create automatic triggers between various apps Free
  IIS SEO Toolkit On Site Analysis   Analyze SEO aspects like your site’s content, structure, and URLs for search engine spiders. Free
  Infogr.am Images   Easily create graphics and data visualizations. Free
  Internet Marketing Ninjas SEO Tools Multi Tools   Online tools offered by The Ninjas Free
  IP Address Number Converter Reverse IP Domain Lookup   Convert IP Address to IP Number and vice versa. Free
  Jing Video   A computer service that lets you capture basic video, animation, and still images, and share them on the web. Free
  Keyword Eye Keyword Research   Keyword research + visualizations Free+Paid
  KnowEm Social Media Tool   Check social profiles for availability, branding Paid
  Kombinator Keyword Research   Makes combining/merging of keywords so much easier. Free
  Link Assistant Link Building/Research   Link building, emailing etc. Paid
  Link Prospector Link Building/Research   Uncover the links that will improve your rankings. Trial+Paid
  LinkParser Browser Extension   Free Firefox addon for webmasters and SEOs Free
  Linkstant Link Building/Research   Alerts you anytime someone links to your website Free
  Linksy.me Email Guesser Email Management   Helps find email addresses Free
  longtailpro Keyword Research   Find Profitable Keywords Faster Than Ever Before Paid
  Lxrmarketplace Keyword Research   Input keyword reports from Google AdWords and AdCenter with basic columns like Campaign, AdGroup, Keyword, Match Type, Clicks, Cost, and more. Free
  Lxrmarketplace Link Building/Research   Inbound link checker Free
  Lxrmarketplace On Site Analysis   Analyze your landing page URLs and find out which landing pages are not working Free
  Lxrmarketplace ROI Calculator   Determines the return on investment for your online marketing campaigns Free
  Lxrmarketplace Webpage Monitor   Tracks change happening on your competitors’ webpages, at the frequency of your choice. Free
  MailTester.com Email Management   Test an email to see if it is verified Free
  Majestic SEO Link Building/Research   Crawling technology and free charts Paid
  Majestic SEO API Link Building/Research   backlink data API Free
  MajesticSEO Link Building/Research   Improve your link building strategy. Free
  Market Samurai Keyword Research   Help finding lucrative niches Paid
  Marketing Grader Analytics   To get a quick overview of current state of online marketing. Free
  mergewords Content Generation/Promotion   Merge words, fast and easy. Use it for domain registrations, Google Adwords, whatever. Free
  Meta Tag Analyzer On Site Analysis   SEO tool to help webmasters analyze their web pages and Meta Tags Free
  Meta Tags Extractor HTML Tool   Extracts meta tags from a website Free
  Microdata Generator HTML Tool   Microdata Generator for adding Schema.org tags to your site. Free
  Mobilio Development On Site Analysis   Desktop tool for crawling websites and seeing how spider sees a site Free
  Moz Analytics Analytics   Dashboard of all your important marketing data in one place with actionable analytics Paid
  MozBar Browser Extension   SEO toolbar allows for dozens of tasks done in your browser Free
  MozCast analytics   Daily weather report of SERPs changes Free
  Mozcheck analytics   Retrieves Moz.com data (E.g. page and domain authority) for URLs on bulk. Free
  Mozscape API analytics   Mozscape API and data Free
  MyBlogGuest Content Generation/Promotion   Find guest blogging opportunities Free
  Nibbler Content Generation/Promotion   Create a profile and showcase all your websites Free
  nTopic On Site Analysis   Gives your content a relevancy score and offers keyword suggestions to improve it. Free
  Open Site Explorer Link Building/Research   See backlinks, anchor text, popularity metrics and more. Free
  Optimizely A/B Testing   Easy A/B testing and analytics for CRO Paid
  PageSpeed Insights Website Speed   PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. Free
  Panguin Tool Penalty Checker   Links with GA to see if you’ve been hit with a penalty, and if so which one. Free
  Permutation Generator Content Generation/Promotion   To generate combinations, with or without repetition, to a specific set length Free
  Piktochart Images   An easy infographic generator. Free
  Pingdom Website Speed   Speed testing Free
  Piwik Analytics   Lightweight web analytics Free
  Position Checker Tool Rank Tracking   Check the position of a website in search engine results with specific keywords Free
  PowerMapper HTML Tool   Automatic site map creation tool Paid
  PowToon Video   Create engaging animated videos and presentations Free+Paid
  PPC Hero Keyword Research   Analyze PPC Competition Free
  Rank Checker for Firefox Rank Tracking   Checks rankings with one click Free
  RankCracker Backlink Analysis   MatthewWoodward’s tool for collecting competitor backlinks and how to replicate them Free
  Rapportive Email Management   Find personal information for your contacts to build rapport Free
  Raven Multi Tools   SEO, content, and research tools Paid
  Raven Tools Analytics   Toolset for online marketing campaigns Trial+Paid
  Redirect Check Redirect Checker   Checks a number of different URLs for your homepage, and reports back on the response code given by each. Free
  regex coach Broken Links   Finds broken links Free
  Remove Duplicate Items Multi Tools   Suite of link building tools Free
  Rmoov Link Building/Research   Clean up your backlinks Free
  Robots.txt Checker Robots Text Checker   Checks for errors in your Robots.txt Free
  Robots.txt Generator HTML Tool   Generates robot.txt Free
  RowFeeder Social Media Tool   Track social usernames, hashtags and keywords and load that information into Excel Free+Paid
  Schema Creator HTML Tool   Helps writing schema/microformats Free
  Scoop.it Content Generation/Promotion   Content curation platform that discovers relevant content for you based on topic and keyword inputs Free+Paid
  Scraper for Chrome HTML Tool   Scrape a website with this plugin Free
  Screaming Frog HTML Tool   A powerful website crawling tool with a ton of features and customizations Free
  SE Auditor On Site Analysis   Program for analyzing web pages for search engines. Free
  Searchmetrics Visibility Charts Rank Tracking   Track the search visibility of any website Free
  Seer Toolbox Multi Tools   Internal tool box from Seer Free
  SEMrush Competitive Intelligence   Paid and organic keyword data Free
  SEO Analysis Tool Analytics   Analyze and measure the ranking potential of your web pages Free
  SEO Crawler Analytics   Check the health of yours or competitors sites, broken link building and to research content Free+Paid
  SEO for Firefox Competitive Intelligence   Collects marketing data points directly in the search results. Free
  SEO Quake Browser Extension   Browser plug-in to improve your website’s performance. Free
  SEO Rank Monitor Analytics   Offers Mobile ranking, Data visualisation, Tracking actions and spying competitor websites Paid
  SEO Spyglass Link Building/Research   Checks your back links Paid
  SEO Toolbar Browser Extension   Toolbar showing backlinks and competitive research. Free
  SEO Tools for Excel Multi Tools   Niels Bosma’s SEO Tools for Excel Free
  SEO Weather Analytics   Supplies event tracking code for GA Free
  SEO Weather Bulk Metrics Checker   Bulk check a list of URL’s for PageRank, Domain Authority, Page Authority and IP addresses Free
  SEO Weather Link shortening   Trim your URL’s to the root domain and add standard prefixes to the beginning of URL’s Free
  SEOgadget Links API Competitive Intelligence   The SEOgadget Links API lets you easily gather backlink data andcontact information Free
  SEOgadget Tools Multi Tools   Gadget lab tools include several Excel plugins, a content strategy generator, and more. Free
  SEOlytics Analytics   Simplifies your daily SEO tasks Free
  Seoptimer On Site Analysis   Website review and SEO audit tool Free
  SEOQuake Competitive Intelligence   Raw data for SEOs Free
  SERP Rank Tracking   Serp tracker Free
  SerpFox Rank Tracker   Shows you where you are ranking for your keywords, overtime Free+Paid
  SERPmetrics Rank Tracking   SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period Free
  SERPWoo Rank Tracking   Niche Serp tracker Free+Paid
  SharedCount Social Media Tool   How content was shared across social media Free
  SharedCount API Social Media Tool   API showing social statistics Free
  Similar Page Checker Duplicate Content Checker   Check for duplicate content issues Free
  Similar Text Finder Duplicate Content Checker   Duplicate Content Checker Free
  SimilarWeb Competitive Intelligence   Competitive intelligence across a number of online industries Paid
  Site-analyzer Analytics   Analyse your website and generate a multi-point audit sorted by category (accessibility, design, texts, multimedia and networking) Free
  Sitebeam Content Generation/Promotion   Hide the Sitebeam name, add your own logo and customise the loginscreen, favicon, etc Paid
  Site Condor Site Analysis   A Site analysis tool for digital marketing Free+Paid
  Siteliner Duplicate Content Checker   Check duplicate content, broken links, XML sitemap, internal page rank and more Free
  Sitemap Doc Sitemap Generator   Creates a sitemap Free
  Sitemap Generators Sitemap Generator   Generate a sitemap Free
  Sitemap Inspector HTML Tool   Validate your sitemap Free
  Social Authority API Social Media Tool   Find out how much social authority your followers, etc have Free
  Social Crawlytics Social Media Tool   Find your competitor’s most shared content Free
  Social Mention Social Media Tool   Real-time social media search and analysis. Enter a search term and see who’s sharing Free
  Social Tally Social Media Tool   Similar to Shared Count but better on Pinterest metrics Free
  SortSite On Site Analysis   One-click web site testing tool available as a web application and a Windows desktop application. Paid
  Spider View Simulator HTML Tool   Shows how a search engine spider, robot or crawler views your web page contents. Free
  Stack Overflow HTML Tool   Source for code and help coding Free
  StatCounter Analytics   Free, quick, and lightweight analytics solution. Free
  Swiss army knife Browser Extension   The Web Developer extension adds various developer tools to the browser. Paid
  Text Cleaner Content Generation/Promotion   cleans up all kinds of text formatting when copying and pasting between aplications. Free
  Tinyeye Images   Finds out where an image came from, how it is being used, if modified versions of the image exist, or if there is a higher resolution version. Free
  Trello Project Management   Project management and tracking Free
  Ubersuggest Keyword Research   Returns results of suggested keywords Free
  URI Valet On Site Analysis   Tool for digging into server headers, canonical information, analyzing redirect problems and more. Free
  Validator checks HTML Tool   Checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. Free
  Virante SEO Tools Multi Tools   Tools developed for the Virant team, opened up for public use. Free
  Visual Website Optimizer A/B Testing   Run A/B tests with a simple online editor that lets you test content without knowing code Paid
  WAVE plugin Browser Extension   Provides button options and a menu that will modify the current web page to reveal the underlying accessibility information. Free
  Wayback Machine Competitive Intelligence   See the history of your website or your competitor’s site Free
  WebCEO Rank Tracker   Checks your rank Paid
  webmaster-rank.info Rank Tracker   Collects the positions of your sites in Google according to your keywords. Free
  WebMeUp Analytics   Monitor traffic, social, and search metrics for your website along with your competitors Trial+Paid
  WebPagetest Website Speed   Website speed tool. Free
  Website Speed Test Website Speed   Check how fast a web page loads. Free
  Whitespark Local Citation Finder Link Building/Research   Free and paid solutions to find local citations Free+Paid
  Whois Lookup Competitive Intelligence   Find registration, contact, and administrative information for any domain Free
  Whoishostingthis Hosting and DNS   Get information about the web host, IP address, name servers & more Free
  Wistia Video   SEO-friendly solutions for video hosting Free+Paid
  Woorank Analytics   SEO, Social Media, Mobile Optimization, Usability and much more. Paid
  Wordle Images   Create beautiful word cloud graphics Free
  Wordstream Free Keyword Tools Keyword Research   Tools help generate thousands of keyword suggestions. Free
  Wordtracker Keyword Research   Keyword research suite Paid
  Xenu’s Link Sleuth On Site Analysis   Crawl entire sites, find broken links, create sitemaps, and more. Free
  XML-Sitemaps.com Sitemap Generator   Sitemap creation solution in minutes Free
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