The first thing that you’re going to need to do if you want to reap the benefits of the Snapchat application is get your brand onto the platform. This chapter will explain exactly what you need to do to create your Snapchat account and how to fill out your profile information correctly so that your Snapchat is ready to use and you can start getting followers and marketing your  brand in new and interesting ways.

Signing up 

Obviously, the first thing that you’re going to want to do is download the Snapchat application. You can add this app to either your Android or your iOS device. There is no support  for Windows operating systems as of yet or any of the lesser-known ones. Once you have Snapchat downloaded on your phone or mobile device, launch it and you’ll be taken to a screen where it will ask you to either sign in or sign up. You are going to sign up with the following information:

Email Address 

You want to use an email address that you actually check. In fact, this may be a good time to use your main email address – or the one for your business. Whatever you do, don’t just make one up because you will have to verify your account.

Password and Date of Birth 

The next thing that you’ll enter is your password and your date of birth. There aren’t many restrictions with your password and you should have no problem entering one. Your date of birth is also easy, using the date tool that comes with most mobile devices.

Your Phone Number 

The last thing that you’ll enter is your phone number. You want to enter your valid mobile number because they are going to send you a verification code that you’ll have to enter into the app to use it fully.

Verification Code 

They’re going to send you the verification code but you may not be able to enter it into the app without some help navigating to the right place. Since we are going to get into navigation in a later chapter, and explain where everything is, for now just know that the place you enter your verification code is under the gear icon that opens the settings menu.

Your Profile and Logo 

Snapchat doesn’t have a place for you to fill out your profile like Twitter and Facebook and other social media platforms do. In fact, you can’t even upload your logo from the app. The only thing that you can do if you want to customize your profile picture from the app is take a  picture of either your face or a picture of your logo and customize it that way. The problem  with this method is that it doesn’t look professional and sense Snapchat takes a series of five pictures, quickly in a row to make an animated GIF, it is impossible to hold your hand steady enough to get a decent picture, even if you have a high quality camera.

For brands, this is just unacceptable. However, there is a way to get your profile photo to be your logo and to insert it digitally, so that it is as high-quality as possible. We will get into that in Chapter Four.

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