So how much can you expect to earn from affiliate marketing and precisely and how long will it take? Well, the answer to this ranges hugely depending on your product, the amount of work you put in and your luck. To be completely honest, it certainly is possible to start seeing an income in the first day. If you choose the right product and pay for some ads, you might well generate a couple of sales before long.

But when you start out with your sales page, you can expect it to convert <1% of the time. That means that for every 100 visitors, you’ll get less than one sale. With practice it can get higher (10% being a very good target for the advanced marketer).

Likewise CTR (click through rate) on adverts doesn’t tend to be particularly high either – maybe about .1-.2%. So now you have a situation where your ad will need to be seen by 1,000-2,000 people for you to get a single sale. Luckily if you’re paying for advertising, you will only pay when someone clicks your advert – but that still means you’ll need to pay for 100 clicks before you’re likely to make a sale. What’s more, the more you pay for each click, the more likely it is that your advert will be seen (adverts appear based on ‘bids’ with the highest paying ad winning the ad slots most regularly). If you pay 30 cents per click (a fairly average amount in order to get your required 10,000 views), then you’re going to be paying $30 to get your one conversion. (All this will be explained in more detail later on, for now just go with it).

If you’re getting $40 for each sale then, you’re now spending $30 for $10 profit. To earn a reasonable $200 a day then, you’d have to be spending $600 on advertising. That’s a fairly big investment and especially if you’re nervous to begin with.

And if you plan on building your own audience so you don’t need to rely on ads, then you’re going to need to get your website/mailing list/social media account to the point where you’re reaching 100,000-200,000 people a day in order to make a real living. This is something that certainly won’t happen overnight and rather you’re looking at a good few years before you’re likely to get to that point. And that will be a few years of posting articles, sharing links, networking and trying to avoid being dissatisfied with your slow start.

Should you give up? Not at all! Everything will be explained in this book and we’ll look at some methods you can use to save time and enhance your profits. But just know that you’re not going to be rich overnight (despite what those adverts claim). You’re going to have to work hard – and work smart – in order to reap the benefits later on.

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