The beauty about email marketing is the ability to cross promote many different products. This is very difficult to do in any other form of marketing and a blessing for you and I. Your ultimate goal is to sell a lot of products to your subscribers over time.
If you have ever purchased a product on Amazon.com you will know that they recommend many other products related to the one you are purchasing before you get to the checkout. I’m not suggesting you take this approach and try to sell a couple of related products to your list at the same time, but It highlights the power of cross promotion. The more cross-promotions you come up with to sell to your list – the better.
Let’s look at an example niche “outdoor barbequing”. We entered the super broad keyword “barbeque” into the Google Keyword Tool. These following are the results that the search yielded.
People that are interested in how to barbeque, are likely also interested in many other topics. Since you have the ability to promote more than one item to an email list, it is good to build a list of ideas of things that you could promote (without being too off topic).
In this case, a broad search helped us come up with some great ideas. People that are interested in barbequing (cooking on the barbeque), would also be interested in:
(1) Barbeque Sauces
(2) Barbeque Smokers
(3) Barbeque Recipes
(4) Barbeque Accessories
You can also apply some rational thinking to this question.
“IF SOMEONE WERE INTERESTED IN BARBEQUING, THEY WOULD ALSO BE INTERESTED IN ________.
Off the top of our heads we can easily come up with a few things:
(1) Outdoor, nice weather activities
(2) The actual barbeque
(3) “Man” stuff, gadgets, tools, etc
(4) Cooking classes
(5) BBQ tools
(6) BBQ conversion kits
(7) Patio furniture
(8) Indoor Grilling
That is 11 different cross-promotions without giving this industry too much thought. With a bit of research you could have 20 different items that you could promote to an email list in this seemingly small “niche”. Then you set up these promotions within your automated “follow-up” sequences, and you have a system in place where you are selling multiple items to the exact same person.
You need to remember, people are consumers and they buy stuff on a regular basis. If you can deliver to them ideas that are in line with their hobbies or things they would need, you are going to earn a lot of money.
Record your cross-promotional research!