Content is the last and most important piece of the puzzle when creating a marketing strategy. If you don’t think content is important, then you might as well stop reading now. Your content strategy will make or break your SEO campaign.

It doesn’t matter how many backlinks you get. It doesn’t matter how well you optimize your site. Your SEO campaign will eventually fail if you don’t take content seriously.

What is high quality content
We’ve all heard that content is king and that you need to write high-quality content. But what does Google consider high quality content. Check out Google has quality guidelines here. However, you may notice that there are many guidelines around negative signals but few around positive signals. But how do you determine the quality difference if no one does anything wrong?

High-quality content means your site’s content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.

Write consist high quality content and google will reward you
When it comes to increasing organic ranking, content marketing through blogging is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have horrible content, people won’t bother reading it or sharing it, which is basically the entire point of building a company blog. Therefore, when you write content, ask myself if you would take ten minutes out of your day to read it and if you would share it with others. If you wouldn’t do either of those things, then you really need to look at your content strategy again.

Search engines reward people and companies who consistently write high-quality. So, put a plan in place to not only create content to publish on your blog, but also maximize the value of the content by properly distributing it across social channels.  Check out google search quality ranking guidelines.

Write content to please your visitors
Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.

Whatever you do, don’t use content generators. While once a popular choice by a new web industry, today they are not considered useful. It is much better to put creativity to work. Content generated articles will be shunned by Google and other search engines and visitors will be disappointed with the content.

Never make the mistake of copying and pasting from another site. The search engines are too smart and will know that’s what you did. You will be penalized for it and that is going to result in a decrease in traffic.

You don’t need to be perfect, but do not publish garbage content. Like real garbage, garbage content will stink and no one can enjoy it.

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