No doubt you want to bring more traffic to your site and you want to do it with no associated costs. Great news! There are several tools you can put to work for you and one of those is the Google Keyword Tool.  The Keyword Planner is a part of the Google Adwords advertising platform. It serves two main purposes for those who want to achieve good rankings and get more visitors to their website through SEO – to provide keyword ideas and to give estimates of monthly search volumes for keywords. Before explaining how to use the tool, it’s first necessary to highlight a few aspects of it that can be misleading and can result in mistakes being made.

Firstly, the ‘competition’ column within the tool. The competition rating (high, medium or low) given in that column refers to the level of competition (i.e. the number of people bidding for a keyword) within Adwords. It’s of no use for assessing how difficult it will be to rank for a keyword using SEO.

For, one reason or another, the search volume figures aren’t 100% accurate. Therefore, you should use them only as a guide and primarily to compare keywords against each other (e.g. A gets searched for 3 times more than B gets searched for) rather than as an exact prediction of how much traffic your website will receive from Google if it ranks highly for a particular keyword.

Learn how to use google keyword planner for SEO

The keyword planner is designed as a paid search tool but its data is nonetheless extremely useful for SEOs. Using the Google Keyword Planner you can the following research:

  • Keyword ideas based on a phrase, landing page or product category
  • Average monthly search volume for a specific period
  • Search volume trends for a single keyword or group of keywords over time

Discover specific keywords that will help you win the online struggle for a top position in Google’s and Bing’s organic search results! Find keywords with less competition and optimize your content. If you are not familiar with this tool, now is a good time to do so. Click here to learn more

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