Why do you need to go to the trouble of creating or acquiring all of these different elements for your brand?
Simple: because you’re now going to try and make sure that your brand is ‘everywhere’ and you’re going to try and take every opportunity to increase your brand awareness and brand recognition. A large part of this will take place on social media, where for instance you will need to have a similar look and feel on every single site.
This is important because it ensures a seamless and consistent experience for your customers and it looks much more professional and impressive. Your website is going to be the main place where you show off your brand, but when someone visits your Facebook page or your Twitter page, you need to make sure they are greeted with the exact same logo, the same username, the same cover image and the same type of content. All of this will further reinforce their impressions of your brand and will make them much more impressed and much more likely to click ‘Like’.
Now you could write an entire ebook just on marketing, so we won’t do that here. We will however touch briefly on how you’re going to enhance your brand through a few internet marketing strategies.
To begin with then, you’re going to create all those social media sites and ensure that you have prominent branding on each of them. At the same time though, you also need to ensure that your social media pages are providing value that’s relevant to your industry. This will reflect on your business and it will encourage more people to follow and share your content.
Think about your ‘value proposition’ and your mission statement and try to evoke this through your social media. Show images and posts that will inspire and move people and get them to really get behind your brand. If you were creating a brand such as Warm Socks you may want your followers to, almost, if it were possible experience the warmth, virtually, over the internet. So you might use Instagram to show pictures of people cuddled up by the fire, or reading a great book in the evening dressed in your Warm Socks. This way you are using social media to promote the lifestyle that you’re selling.
And why not show a little bit of behind-the-scenes stuff too? This works particularly well if you have a ‘personal brand’ (meaning that you use your own name and likeness) but even for start-ups this is a good way to show the energy and enthusiasm behind what you do.
Another important tool for your marketing will be creating a mailing list and a blog. These both allow you to use ‘content marketing’, which is what will bring people to your site and get people to read your content regularly. Here you need to think about what will bring people to your business in searches but also how you can further sell people on your vision and get them behind what you do.
Video also creates lots of great opportunities and especially if you choose to create a campaign or an event that will translate well to this medium.