In this lesson, I wanted to demonstrate for you step by step how to do your niche research. That way you can see live, on the screen, exactly how to go about finding the niche market that suites you. The niche market you pick is really important for any business model that you choose online. In this report, you’re going to learn how to do niche research for any business model on the internet. That includes any business model that is part of this system.
One of the first places we are going to go to for our niche research is www.clickbank.com. Go to the top where it says Marketplace. Once you click on it, you will see different categories along the left hand side. Every single one of these categories contains a possible product that you could be promoting as an affiliate.
It would give you ideas about what types of products are popular. If you are going to be creating your very own product, this will actually identify what products are hot, which products are selling, and it will also give you an overall idea about the niche market that you can be focused in on.
Let’s choose sports as the category. Inside of sports category, you will notice it brings up many different options. Every one of this categories and subcategories within Clickbank is a potential niche market that you could be tapping into. It could be a product you could create, a set of affiliate videos you could make on a certain topic…you get the idea.
You will see all kinds of sports listed here – basketball, baseball, football. We’re going to choose golf as our option. This is going to bring up several different golf related products. There are actually several products. One is How to Break 80.
One thing to keep in mind as you look around is Clickbank ranks products based on what they call a gravity score. It’s an indicator if a product is popular and if it is currently being sold. It’s not the be all end all…meaning that isn’t the only statistic that you should be looking at to identify good products.
What it really boils down to is finding out if the product is selling at all. Does it have any kind of gravity score? Especially when you dive into a sub niche such as golf. You may find that the gravity score is low. The reason it is low is that product may not be currently in the middle of its launch. Just because it has a low gravity score doesn’t necessarily mean that the product isn’t converting.
It doesn’t mean that it isn’t a popular product. All it means is that maybe that product launched a couple of years ago. There may be less affiliates promoting it. Just because it has low gravity doesn’t mean you should discount it. With that said, it also helps to indicate to you that there is potentially the chance to make a good product on that topic.
One thing that I look for when I am looking at a product to promote, especially a niche product, is the sales page. You want to see how the sales look. Click on any product title – I will click on How to Break 80 – a golf product. As you can see, they have a clean looking sales page with some good material.
You can see what people have to say about how the product improved their golf game. This is one of the most popular golf products offered on Clickbank. If you look at the sales page and it appears to be professional, then it has a really good chance for you to make money.
I look to see:
- Does it have any gravity score?
- Am I happy with the appearance of the sales page?
Remember, a low gravity score doesn’t make it a bad product; too many people make that mistake. You can browse through all the different categories on Clickbank. Let’s take a look at e-business/e-marketing. You will see several products listed that are currently offered on Clickbank.
They are all related to internet marketing and making money from an internet marketing business.
If you are deciding to go into internet marketing with your product, or even as an affiliate, look through here and check out all the options that Clickbank provides. They are all listed on the left hand side of the page.
Every single one of them offers you a category that you can create a product around. Hopefully, that gives you some great ideas. The e-business internet marketing category has plenty of very popular products; you can be out there promoting them. There are products with gravities in the high 50s.
It will automatically sort products by popularity. You can search for them by recent sales, by gravity, or by initial sales. That will show you the products that earn you the most money. For example, Easy Video Suite listed offers you a significant earnings of $166 per sale.
If your goal is to determine a high value product that converts well, you need to make sure it has a niche. That will ensure you can see consistent income from it. There are lots of different products that you can find within Clickbank that actually pay out generously.
That’s how you go through Clickbank. Let me show you one more example. Select the Health & Fitness category. As you scroll down, you will see so many possibilities in the subcategories offered. This includes sleep and dreams, remedies, nutrition, yoga, etc.
You will find many niche markets to pick from, especially if you pick remedies. You will find potential remedies for various issues such as kidney disease. There are products with a good gravity score that help with this. If you can help people to improve their health, to save money, or to make money, you have a winner.
Clickbank is full of options and it is a wonderful place to find opportunities to identify your niche. It is the ideal site to start with if you are looking for products to promote. It is also recommended if you are looking to create your own information product. Spend some time browsing through Clickbank as it is loaded with ideas to find what you want to pursue.