As mentioned in the last chapter, we are now going to go over a couple of the features that businesses use the most, namely the logo and QR code. This is intended as sort of a quick start process. The basics in the last chapter were intended to get you navigating around the application successfully and this chapter will demonstrate how to use your QR code and a workaround for the lack of ability to upload your brand’s logo to your profile directly.
Your Logo and QR Code
Adding your logo to your Snapchat is going to take some creativity. That’s because Snapchat doesn’t allow you to upload a logo. What it does allow you to do is take up picture – which is actually a series of five pictures taken one right after the other – of your face or whatever you want. So, you can take a picture of your logo and it will be on your Snapchat profile and QR code. You should either find a way to take a picture with the camera that is perfectly still – and very high quality – or come up with some creative way to take a picture of your logo with the five snapshots which will be strung together to make a short GIF.
As for your QR code, it is intended to be something that you share in the real world and allow people to take pictures of to add you on Snapchat. You can add your logo to your QR code image that you have to be careful doing it so that you don’t mess up the code embedded within the dots that allows Snapchat to recognize your brand from that QR code.
The first thing that you’re going to do is download your QR code, which requires you to go to that link (which is the Snapchat website), login to your Snapchat account and then download your QR code. Then, you can either take it into Photoshop yourself (and Photoshop is recommended for this particular project because of the layers function) and magically erase the white ghost and then put your logo on the layer below it so that it can be seen through the transparency of the ghost. You could also find someone on Fiverr to do it for you if you don’t have Photoshop or don’t want to use it. There are some pretty specific guidelines that you need to follow however, and if you’re outsourcing this project, make sure that you share these with the person.
- Do not alter the shape of the ghost and do not break the black border. (Or remove it) around the ghost. This will cause your QR code to fail and people will not be able to use it to follow you on
- Don’t stretch the box and anyway for change the shape of
- Don’t invert the colors to try to be
- Do not print on glossy paper or cardstock because the shine may prevent people from those days, scanning your
Then, you just put up the QR code anywhere you want – your website, social media platforms and everywhere online, but also in the real world. You can have the QR code blown up and posted on the wall at your brick-and-mortar store(s), you can even put it on your business cards. You might even be able to put it on a billboard or on the side of company vehicles, but you should test that thoroughly before spending any significant amount of money on it.
There are other features that businesses use, such as the story feature, but we’re going to get into that subject in Chapters Six and Eight.