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Twitshot is a free tool that quickly and automatically extracts and add an image to your tweet. This is an invaluable tool for everyone if you are not adding images to tweets you are losing valuable retweets. Scientific research shows that a photo boost retweet by 35%. Twitshot is the most invaluable and easy to use free or paid twitter tools I have ever used. It offers more value than many paid twitter tools.  All you need to do is go to www.twitshot.com add the URL and short tweet and twitshot automatically pulls suggested images from the website to be used as the tweet image. If the link is too long you can use a link shortener. In most cases, it pulls the right image instantly. Now all you need to do is select the desired image and then click the tweet button and the tweet, is sent. If the website original website does not have the correct image you can add an image from your computer. If the original website does not have the correct image you can add an image from your computer or choose from twitshot suggested images from the internet. The process was so fast and easy that the first time I used it I accidentally sent the same tweet 3 times. 

Each Tweet represents an opportunity to show your voice and strengthens that relationship with your followers. Adding a hashtag, photo or video to Tweets undoubtedly makes them richer, but does it bring you more user engagement? Twitshot performed a research to answer this question.

To determine the value of an image added to a tweet the Twitshot team analyzed millions of Tweets sent by verified users in the United States in the areas of government, music, news, sports, and TV. They analyzed the content of over 2 million Tweets sent by thousands of verified users across different fields over the course of a month. Twitshot looked at the numbers of Retweets in that dataset with the specific features and compared that to the average numbers of Retweets for that collection of accounts during that period. 

So, the most effective Tweet features across all the verified accounts we looked at are:

  • Photos average a 35% boost in Retweets
  • Videos get a 28% boost
  • Quotes get a 19% boost in Retweets
  • Including a number receives a 17% bump in Retweets
  • Hashtags receive a 16% boost

An important note about these results is that they vary by industry; if you work in TV you may see one result, with another in sports. So they looked closely at what was different in each area within the sample.

How to view the complete picture
While this research focuses on the engagement levels of individual Tweets with specific features, it’s important to think of your tweeting holistically. It’s not just about optimizing every single Tweet, but about building a compelling way for your followers and Twitter users to connect with you. For example, we also looked at the effect on followers. This is harder to correlate: it’s likely that a number of factors determine whether or not someone follows you, as opposed to a single Tweet. So while the measures detailed above can bring immediate rewards, they are not the end of the story. It’s the difference between only reading a page or finishing the whole novel: only one will give you the complete picture.

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