Email marketing has become an essential tool for business ever since the launch of the world wide web, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. Email marketing is very important to most business and I am going to explain why companies should use it and how they should go about doing so.


Customers are the lifeblood of any business, online or offline, right? Sales reps are employed by businesses in the real world to call on potential clients on an ongoing basis, until they get a client.

On the Internet the process should be the same, but unfortunately all you have is your website, and what I see more often than not, are websites set up to market their products to one prospect at a time. There’s no continuity, no relationship building, and as a result, inevitably.. less customers and less sales.

This is why “list building” has been continually touted to new marketers on forums across the web, but far too many people are not listening, I hope you’re listening? You see, your email list is the solution to bridging this gap between unique visitors and consistent visitors.

I don’t know about you, but rarely will I make a purchase from a website without knowing full well who’s behind the screen. I have these visions of a person in a mask and striped jumper ready to take my hard earned cash and head for the hills.

Any sales professional will tell you that a customer will need between 5 to 10 contact sessions before they buy from you. Without a list, you have no chance of following up after the initial first time meeting. Yes, list building is not only another marketing tool to get more sales, it i s absolutely essential in the online world and can be the difference between making 10 sales a month to making 100 sales a month. Of course, the quality of your list ultimately determines how many sales you make over all.

Share This

Share This

Share this post with your friends!