In this business I firmly believe that automation should be taken advantage of at every opportunity. Email marketing is so powerful, as you have seen so far – and it is one of the things we can put into auto drive very easily without needing to know any technical skills, without having to keep spreadsheets and without having to manually collect personal information from our prospects. This is all handled for us with the “autoresponder”
Here’s “wikipedias” formal definition of autoresponders…
AN AUTORESPONDER IS A COMPUTER PROGRAM T HAT AUTOMATICALLY ANSWERS E-MAIL SENT TO IT. THEY CAN BE VERY SIMPLE OR QUITE COMPLEX. AUTORESPONDERS ARE OFTEN USED AS E-MAIL MARKETING TOOLS, TO IMMEDIATELY PROVIDE INFORMATION TO THEIR PROSPECTIVE CUSTOMER S AND THEN FOLLOW-UP WITH THEM AT PRESET TIME INTERVALS. AUTORESPONDERS ARE ALSO INCORPORATED INTO ELECTRONIC MAILING LIST SOFTWARE, TO CONFIRM SUBSCRIPTIONS, UNSUBSCRIPTIONS, POSTS, AND OTHER LIST ACTIVITIES.
AN AUTORESPONDER WIL L TAKE CARE OF EVERY ASPECT OF YOUR LIST BUILDING, FROM COLLECTION, STO RAGE AND MANAGEMENT OF CONTACTS – REDIRECTS TO THANK YOU PAGES – AUTOMATION OF FOLLOWUP EMAILS – SUBSCRIPTIONS TO YOUR NEWSLETTER – CONVERSION STATISTIC S – SEGMENTATION – REPORTING – AS WELL AS MANY OTHER FEATURES. THEY REALLY ARE THE HOLY GRAIL OF EMAIL MARKETING, AND YOU C AN THANK YOUR LUCKY STARS THEY EXIST FOR USE INSIDE YOUR BUSINESS.
Autoresponders are sometimes used by individuals to notify those who send them emails that they are away on vacation, i.e. an ‘out of office‘ reply is sent. Autoresponder services are more commonly used by online businesses to build client mailing lists and to provide their web site visitors with followup and new information about their products and services.
Autoresponder service features most often include the ability to preprogram an unlimited number of prewritten followup responses that are sent at predetermined intervals. For example, the first message is sent immediately after a person subscribers, the second message is sent 2 days later and message number 3 is sent three days after the second message… and so on and so forth. This is known as an ‘autoresponder series’.
Autoresponder service clients may also send out broadcast messages to their subscribers on an on going basis. In recent years, autoresponder services have added a feed to email feature that allows webmasters to send published posts from their blogs (and other feeds) to their mailing list subscribers.
WATCH A VIDEO ON AUTORESPONDERS see more videos like this
WITH MANY SERVICES OUT THERE TO CHOOSE FROM, I HIG HLY RECOMMEND YOU PICK ONE FROM THE FO LLOWING FOUR…
I would suggest starting you evaluation with mail chimp because the offer the best completely free package that can be upgraded to a paid service when you out grow the free service.
Important: Deliverability rates, functionality and automation abilities are paramount to any email marketers business, for this reason I strongly suggest you steer clear of other free autoresponders, which are seriously lacking in these particular areas. You have been warned.
The best way to learn anything in this business is by doing. This is just as important when it comes to mailchimp, or any other autoresponder service. They will all have the best tutorials on how best to set up your campaigns. Since this is a report on email marketing and not how to use autoresponders, the remainder of this tutorial will be focused on outlining email marketing tactics.