3 Platforms for Getting Traffic From Paid Ads

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3 Platforms for Getting Traffic From Paid Ads

Want more traffic visiting your page yesterday? The fastest way to gain traffic for a brand is to advertise. This way, you can create links directly to your pages that will be seen by a large number of people. There’s no waiting around while your page climbs the ranks of Google, there’s no laborious process of building a massive social media audience… it’s just a direct route to the top and the immediate exposure that brings!

But the question then is: where is the best place to advertise? And how do you choose the best platform for your brand?

What are the pros and cons of each?

In this presentation, we’ll demystify the process of getting paid traffic.

Google Ads

Google Ads is the first platform that springs to mind for many people when it comes to paid ads. In fact, Google advertising and PPC are almost synonymous for many people!

Google Ads are ads that appear on Google’s search results. The full name is Google AdWords, and technically you are paying to appear on SERPS (Search Engine Results Pages). These are the pages that are generated by specific searches, so in practice you are paying to have your ad appear when someone searches for a given phrase or word. Google Ads will then appear above the organic results for visitors to click.

If you have been spending a lot of time on search engine optimization – trying to get your website to rank at the top of Google for certain terms – then Google Ads offers you a way to bypass that process and get right to the top.

3 Platforms for Getting Traffic From Paid Ads

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