If you do a good job of defining your avatar then they will become as real to you as a real customer. You should be able to narrow in on the type of language they will be most responsive to, be able to know what keeps them up at night, what would motivate them.
In turn you’ll be able to structure your product with the right pain points and solutions that will be delivered in a way that will resonate with your potential customer.
Now that you better understand how to narrow in on your ideal demographic, let’s talk about building a list of prospects in our next step on building a following.
Building a Following
A following is a group of people who are interested in your content and who will want to stay updated on the information you will share with them. You want to cultivate a strong relationship with these people because they will look to you as an authority figure and will in turn seek and take your advice. This means that later down the road when you want to make a recommendation to them about a product you will be offering, they will trust you.
Your following are your future potential buyers. There are numerous outlets where you can build a following. You will recognize them by the names of major social media platforms YouTube, Instagram, Facebook, but also including various online forums and sites. You can even start to build a following offline through your communities, interest groups, etc.
The best place to start is where you think most of your prospective buyers will be. This may be in a particular Facebook group, maybe it’s Instagram because you have a young demographic, or it may even be so specific as in your local communities, like a self-help book club, etc.
You can really think outside the box here. So what do you start with? Start by cultivating a relationship with those people. Maybe you start that Facebook group or Instagram page and start inviting or following people who would be interested in your content. Maybe you start publishing cooking videos on YouTube.
Maybe you start commenting on a forum and building authority among its users. The point here is to find where your prospective buyers are and start an outlet of communication with them so you can build rapport. Give them value and they’ll want consistent communication from you where you’ll eventually be able to sell targeted offers to them. Before we do that though we need to first build a list of prospective buyers.