7 Types of Content You Can Create for More Traffic

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7 Types of Content You Can Create for More Traffic

If you want traffic for your website, then you need to offer those visitors something in return. Website traffic does not arrive by accident or out of sheer good-will: rather it will be brought to your brand because you have something to offer.

And more often than not, that “something to offer” is content. Content can serve as a vehicle for information, entertainment, or news. Either way, this is a free way to offer something worthwhile to your visitors that will keep them coming back.

But content takes many forms. In this presentation, we’ll take a look at what those are, and how to do them right.


Young person making money online

Blog posts

Blog posts are the format that most of us associate primarily with the word “content.” A blog post is typically a short article that provides some kind of information or entertainment for readers.

The key to getting this right is to focus on the value you are offering and to minimize the investment that the visitor needs to put in in order to gain that value.

For example: if you are offering information, then a great article will be one that gets to the point quickly and that is dense with that information.

Moreover, it should offer something that is genuinely new and useful – not something that can be found easily anywhere else online.


Podcasts are an audio format that provide a convenient way for listeners to engage with your content. Moreover, they can be relatively simple to produce, and provide you with access to a large audience via a pre-established distribution platform. Why not simply read out some of your most successful blog posts?

some ways to drive more traffic


Video content has huge potential owing to the sheer amount of information AND emotion that can be conveyed in even a short clip. Videos are inherently engaging and let you put across personality and style. They work very well on Instagram and on YouTube.

Instagram images

Instagram is also a great place to share images, which can be extremely quick to create. The most successful Instagram posts will be eye-catching and unique, and will be accompanied by useful text and smart hashtags.


eBooks have a lot of uses for content creators. You can use these as “incentives” to encourage people onto your mailing list for instance, you can sell them for profit, or you can just engage in a more deep-dive manner with your audience!


Slides can be a surprisingly effective way to communicate a lot of information in a simple-to-follow fashion.


Infographics convey information in a visual manner. They work very well both for quickly displaying stats, figures, and facts; and also for gaining links from other creators wanting to share your work.


A worksheet is a lesser-utilized form of content that can provide real value to the user by teaching them in an active manner. They’re great link-bait too.


Finally, a checklist can serve as another “utility” in content form. This has potential to be used on a regular basis too, as users return to your site to refer back to the checklist each time they need it!

Think outside the box and recognize that content comes in many forms!

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