7 Types of Content You Can Create for More Traffic

If you want traffic for your website, then you need to offer those visitors something in return. Website traffic does not arrive by accident or out of sheer good-will: rather it will be brought to your brand because you have something to offer.

And more often than not, that “something to offer” is content. Content can serve as a vehicle for information, entertainment, or news. Either way, this is a free way to offer something worthwhile to your visitors that will keep them coming back.

But content takes many forms. In this presentation, we’ll take a look at what those are, and how to do them right.

Blog posts

Blog posts are the format that most of us associate primarily with the word “content.” A blog post is typically a short article that provides some kind of information or entertainment for readers.

The key to getting this right is to focus on the value you are offering and to minimize the investment that the visitor needs to put in in order to gain that value.

For example: if you are offering information, then a great article will be one that gets to the point quickly and that is dense with that information.

Moreover, it should offer something that is genuinely new and useful – not something that can be found easily anywhere else online.

Podcasts

Podcasts are an audio format that provide a convenient way for listeners to engage with your content. Moreover, they can be relatively simple to produce, and provide you with access to a large audience via a pre-established distribution platform. Why not simply read out some of your most successful blog posts?