A 5-Step Plan to Getting Traffic for Search Engines

In this presentation, I’m going to outline a 5-step plan you can use to get more traffic from your search engines.

This is big news for any blogger or website owner wanting to grow their business, seeing as search engines are the primary source of traffic for most of us online.

Ready? Let’s go!

1 Make a Plan

I’m not being facetious. The simple fact that you are making any kind of plan for your business means that you are immediately ahead of the curve in a big way. That’s because a lot of people approach SEO and content marketing in general with zero plan. They simply start putting out content randomly and hope that they’ll get a big hit at some point, or slowly gain traction.

Neither of these things happens without a strategy. The biggest brands on the web have an SEO strategy, and so too should you!

2 Research

The start of this plan is to research. That means:

• Researching the competition: what are they doing well? What are they doing badly? What keywords have worked for them and which ones have they missed out?
• Researching your target audience: what terms are they likely to use? What do they want to read? What are they likely to share?
• Researching the industry: what terms are common in the industry? What needs are being met and what gaps are their in the audience?

With this information, you now have a useful reference that you can use to target the specific people who will be most interested in your content, and you will know gaps in the market that you can attack.