Building a Following on Social Media

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Building a Following on Social Media

A following is a group of people who are interested in your content and who will want to stay updated on the information you will share with them. 

You want to cultivate a strong relationship with these people because they will look to you as an authority figure and will in turn seek and take your advice.

This means that later down the road when you want to make a recommendation to them about a product you will be offering, they will trust you.

Your following are your future potential buyers. There are numerous outlets where you can build a following. You will recognize them by the names of major social media platforms YouTube, Instagram, Facebook, but also including various online forums and sites. You can even start to build a following offline through your communities, interest groups, etc.

The best place to start is where you think most of your prospective buyers will be. This may be in a particular Facebook group, maybe it’s Instagram because you have a young demographic, or it may even be so specific as in your local communities, like a self-help book club, etc. You can really think outside the box here.

 

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So what do you start with?
Start by cultivating a relationship with those people. Maybe you start that Facebook group or Instagram page and start inviting or following people who would be interested in your content. Maybe you start publishing cooking videos on YouTube. Maybe you start commenting on a forum and building authority among its users.

The point here is to find where your prospective buyers are and start an outlet of communication with them so you can build rapport. Give them value and they’ll want consistent communication from you where you’ll eventually be able to sell targeted offers to them. Before we do that though we need to first build a list of prospective buyers.

Encourage Sharing

If you have an email that you think will get a particularly strong reaction from your subscribers, you can encourage them to forward the email to their family and friends. You will need to make sure that you have a way for new people to sign up and ensure that those who get forwarded the email don’t click on the unsubscribe button. As long as you can include details about these two factors in the email, you can ask your current subscribers to forward the email so you can find more like-minded prospects.

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