How Businesses Can Use Apps to Directly Contact Clients and Customers

If you want to promote your business and are looking for new and novel forms of web marketing, then look no further than building mobile app. This could broadly come under the category of mobile marketing and is a great way of getting your message right onto people’s phones and right into their pockets. This way you can reach a huge number of people in a highly interactive and highly effective way.

Mobile marketing has been around for a long time and in the past has included things such as SMS marketing and even the use of Bluetooth. Today though it is also possible to make use of the more advanced aspects of mobile marketing – with more and more businesses jumping on the “social messaging” bandwagon and using tools like Facebook Messenger, WhatsApp, and DMs through other social platforms like Instagram.

This provides companies with huge benefits. Instead of sending a single block of text by email and hoping that it’s enough to drive a sale, social messaging apps allow companies to discuss issues with clients and convince them to click buy. They’ll be notified via push notification every time they receive correspondence, and there are lots of powerful ways to integrate this form of marketing with Facebook pages and even a website.

But why not go one further? Why not create your own app and add a chat functionality into it directly?

Apps for Businesses and Marketing

Apps are downloadable applications that can be downloaded instantly to the phone from the cloud where they are stored. These are small applications that have a limited usage but are small file sizes and easy to pick up and play quickly as a result.

The great news is that a huge proportion of people now own Android phones or iPhones, and all of them have a good amount of dispensable income (we can infer this by the fact that those devices are not cheap in themselves). Apps are thus highly popular and are downloaded in the tens or hundreds of thousands when they are marketed correctly.