How to Research Highly Searched Keywords for Your Next Blog Post
Join Email NewsletterHow to Research Highly Searched Keywords for Your Next Blog Post
I once heard that you could give away free gold and still not be successful if you weren’t able to get word out about what you were doing!
This is something that a lot of blog owners and even big businesses seem not to understand when it comes to SEO.
Or let’s put it another way: if you are a huge influencer followed by millions of people who hang off your every word, then there is nothing to stop you from posting about whatever you like. You can share opinions as they come to you, and you’ll get an audience.

BUT if you’re like most people and you struggle to find an audience for your content, then you need SEO.
SEO – or Search Engine Optimization – is the process of refining what you are writing in order to gain the maximum traction on Google. More specifically, it means identifying terms (called keywords) that people search for regularly. This means that you can get your article to turn up in search results, which in turn provides a way for the right people to find it.
If you don’t do any SEO and you don’t have a massively engaged social media following, then there is almost no point in writing the article… because no one can read it!
And even if you can get a big audience from your social media sharing initially, it’s SEO that will give your post evergreen potential. That means people will keep finding it for years to come, and you’ll keep making money from it!
But enough beating around the bush: how do you go about researching the keywords and terms that people will search for?

The first tip is to find the right tool. A great example is keywordtool.io, which is extremely powerful and has a comprehensive suite of features that also help you to succeed on platforms like YouTube.
Keyworldtool.io is just one example of a premium keyword tool. It is not cheap, and may be outside the budget of many smaller entrepreneurs. To that end, you can make do with Google’s Keyword Tool. This is a free option, though it is significantly less powerful and hides a lot of data from the user.
Either way, you will type a keyword that is relevant to the topic of your post into one of these tools, and you’ll then be presented with a number of potential phrases that generate a lot of traffic.
You should then pick one of these and perhaps 2 or 3 related terms.
But there are a couple of other things to consider.
Firstly: is this term relevant to what you’re writing about? More importantly: does it have the right intent and does it appeal to your target audience.
Intent is an extremely important and often misunderstood concept in SEO. This means considering WHY someone is using the phrase, and what you can discern about the type of person who does. Are they looking to buy something? Do they want quick information or a longer deep-dive?
Does your post deliver?
You should also think about the potential geographical implications of that phrase: are they based locally?
Finally, think about how much competition is surrounding that keyphrase and whether you are likely to be able to stand out in a crowded market. Starting with less popular terms then gradually going for more and more in-demand phrases is a good strategy.
There are many more aspects to researching the best keywords for your posts, but hopefully this presentation has set you off to the best start. Happy hunting!
Online Coaching Resources
Get the list of best tools on the planet & get email update.
By joining you will get our free ebook as well as updated information on the latest business growth tools for entrepreneurs.
As a small business owner, growing your business means making it more efficient and finding tools to do jobs you cannot.
Fortunately, there are tools that will help with everything from web hosting to time management to invoicing to email marketing. We have saved you the time and effort of hunting down these tools. Subscribe to get the list free.
Use These 5 Growth Hacks for more Social Media Followers?
Want to Get More Social Media Followers? Use These 5 Growth Hacks Social media is an extremely powerful resource that...
A 5-Step Plan to Getting Traffic for Search Engines
A 5-Step Plan to Getting Traffic for Search Engines In this presentation, I’m going to outline a 5-step plan you can...
20 Instagram Post Ideas to Boost Your Engagement
20 Instagram Post Ideas to Boost Your Engagement What makes a great Instagram post? This partly comes down to sharing...
7 Ways to Generate More Traffic Today
7 Ways to Generate More Traffic Today For the sake of argument, let’s say that you have a free day to work on your...
7 Types of Content You Can Create for More Traffic
7 Types of Content You Can Create for More Traffic If you want traffic for your website, then you need to offer those...
5 Tips for Using Instagram Hashtags for More Exposure
5 Tips for Using Instagram Hashtags for More Exposure Ever wondered why your Instagram isn’t growing the way you think...
3 Platforms for Getting Traffic From Paid Ads
3 Platforms for Getting Traffic From Paid Ads Want more traffic visiting your page yesterday? The fastest way to gain...
Using TikTok For Marketing Success
Using TikTok For Marketing Success If you want to market your products to a younger audience then there is no doubt...
TikTok 101 – All You Need To Know
TikTok 101 – All You Need To Know TikTok is a social media short video creation and sharing app. It started out in...
Take A Look At These TikTok Statistics
Take A Look At These TikTok Statistics If you are new to TikTok then you need to know that it has experienced...
How To Get Started With TikTok
How To Get Started With TikTok Here you will learn how you can make a video and post it using the TikTok app. TikTok...
How To Create And Edit TikTok Videos
How To Create And Edit TikTok Videos The TikTok app makes it really easy for users to create and edit their videos....
Ideas For TikTok Videos & How To Increase Followers
The Best Ideas For TikTok Videos And How To Increase Your Following There is no point creating a lot of TikTok videos...
Avoid These TikTok Marketing Mistakes
Get the list of best online toolsAvoid These TikTok Marketing Mistakes Marketing on TikTok can be very rewarding for...
easy explainer video with explaindio 4.0
Create Professional quality videosCreate Professional videos No Experience Required.Explandio is an all-in-one video...
The Value of Contacts Lists for Social Media Messaging
Get the list of best online toolsThe Value of Contacts Lists for Social Media Messaging If you run any kind of small...
Social Messaging Marketing vs Email Marketing
Get the list of best online tools Social Messaging Marketing vs Email Marketing It’s the grudge match of the...
Powerful Instagram DM Marketing Strategies
Get the list of best online tools Powerful Instagram DM Marketing Strategies When you think of social messaging...
Lesser-Known Uses for Instant Messaging in Business
Get the list of best online toolsLesser-Known Uses for Instant Messaging in Business More and more businesses are now...
How to Use a Bot to Improve Online Brand and Sales
Get the list of best online tools How to Use a Bot to Improve Your Online Branding and Sales There may come a...
How Businesses Use Apps to Contact Clients and Customers
Get the list of best online tools How Businesses Can Use Apps to Directly Contact Clients and Customers If you...
The best and fastest way to make money online
You have a dream to start earning online But, until now there was no urgency.It may take tough times to give you a...
Increasing Business Productivity at Home
Get the list of best online toolsIncreasing Productivity at Home Many people tend to associate productivity with the...
Delegate, Outsource and Utilize Tools
Get the list of best online toolsDelegate, Outsource and Utilize Tools If you look at all your tasks, there are...
Recognize What’s Important for business productivity
Get the list of best online toolsRecognize What’s Important Around 40 percent of people in the USA feel burned out and...
Healthy Routines for Greater Productivity
Get the list of best online toolsHealthy Routines for Greater Productivity Being more productive starts with...
6 reasons you should start a business now
Get the list of best online tools6 Reasons to start a new business now Do you want to start a business today? People...