The first tip is to find the right tool. A great example is keywordtool.io, which is extremely powerful and has a comprehensive suite of features that also help you to succeed on platforms like YouTube.

Keyworldtool.io is just one example of a premium keyword tool. It is not cheap, and may be outside the budget of many smaller entrepreneurs. To that end, you can make do with Google’s Keyword Tool. This is a free option, though it is significantly less powerful and hides a lot of data from the user.

Either way, you will type a keyword that is relevant to the topic of your post into one of these tools, and you’ll then be presented with a number of potential phrases that generate a lot of traffic.

You should then pick one of these and perhaps 2 or 3 related terms.

But there are a couple of other things to consider.

Firstly: is this term relevant to what you’re writing about? More importantly: does it have the right intent and does it appeal to your target audience.

Intent is an extremely important and often misunderstood concept in SEO. This means considering WHY someone is using the phrase, and what you can discern about the type of person who does. Are they looking to buy something? Do they want quick information or a longer deep-dive?

Does your post deliver?

You should also think about the potential geographical implications of that phrase: are they based locally?

Finally, think about how much competition is surrounding that keyphrase and whether you are likely to be able to stand out in a crowded market. Starting with less popular terms then gradually going for more and more in-demand phrases is a good strategy.

There are many more aspects to researching the best keywords for your posts, but hopefully this presentation has set you off to the best start. Happy hunting!