How to Use a Bot to Improve Online Brand and Sales
Join Email NewsletterGet the list of best online tools
How to Use a Bot to Improve Your Online Branding and Sales
There may come a time in the not-too-distant future where it is common place for all of us to have robots and artificial intelligences on our staff. Today though, it is still quite a novel phenomenon!
That’s why it’s such an interesting but also confusing option for many businesses to consider using a chatbot.
A chatbot is an example of “weak AI,” meaning that it is an AI designed to do just one thing. In this case, that means respond to conversation via a chat box or directly through Facebook Messenger. This can be an extremely powerful tool for businesses, and in this post we’re going to break down why that is and how you can get started.
Using a Bot
The most obvious way to use a bot is to handle customer queries that you might otherwise not have been able to answer.
If you have a business with a prominent brand as well as a Facebook page, then you might well be familiar with just how difficult it can be to answer all of the questions that come through this way. You may not even have looked at your inbox on Facebook for a while!
This does two things:
- It means ignoring very warm leads that are highly engaged and extremely likely to buy from you
- It means upsetting your customers
The latter point is a serious one. Because customers aren’t hearing back from you, they feel ignored. They also feel as though your business is “faceless” and that if they pay you and have any problems, you’ll be equally likely to get hold of. None of this is good!
A chat bot can thus come to the rescue by answering those questions for you. This will follow a basic flow-chart system to answer set questions that will be prompted to the user. This way, you can explain that your team are busy but that their custom is valuable to you – and then help guide them to the next step.

More
That might mean inviting your visitors to get in touch with you directly if the FAQ can’t help them and they might want to buy. It might mean answering a question on your behalf so that you can focus on the things you do best.
Either way, your customers are catered to and your Facebook page becomes a highly effective sales funnel that will generate income passively, even when you’re sleeping!
More Uses and Features
But the typical chat bot has many more features that this even! Chat bots let you add them to your website for example, which can help to improve conversions and lower bounce rates. By immediately asking customers if they need help and guiding them to the right place on the site, you can avoid confusion.
At the same time, chat bots can even do things like automatically messaging people who comment on your Facebook posts. This can grow your Messenger list exponentially… also while you sleep!
Online Coaching Resources
Get the list of best tools on the planet & get email update.
By joining you will get our free ebook as well as updated information on the latest business growth tools for entrepreneurs.
As a small business owner, growing your business means making it more efficient and finding tools to do jobs you cannot.
Fortunately, there are tools that will help with everything from web hosting to time management to invoicing to email marketing. We have saved you the time and effort of hunting down these tools. Subscribe to get the list free.
5 Tips for Using Instagram Hashtags for More Exposure
5 Tips for Using Instagram Hashtags for More Exposure Ever wondered why your Instagram isn’t growing the way you think it...
3 Platforms for Getting Traffic From Paid Ads
3 Platforms for Getting Traffic From Paid Ads Want more traffic visiting your page yesterday? The fastest way to gain traffic...
Using TikTok For Marketing Success
Using TikTok For Marketing Success If you want to market your products to a younger audience then there is no doubt that TikTok...
TikTok 101 – All You Need To Know
TikTok 101 – All You Need To Know TikTok is a social media short video creation and sharing app. It started out in China in 2017...
Take A Look At These TikTok Statistics
Take A Look At These TikTok Statistics If you are new to TikTok then you need to know that it has experienced significant growth...
How To Get Started With TikTok
How To Get Started With TikTok Here you will learn how you can make a video and post it using the TikTok app. TikTok is a very...