Let’s imagine for a moment that this is not a blog you’re reading, but an email. What subject line might I use to get you to read this specific piece of content?
One option I would consider is:
“[NAME], can I get you to open this email?”
So what works about this?
While it is potentially a little in-your-face (and it certainly won’t work every time), there are a few psychological tricks involved here that work very well in order to get someone to click.
The problem is that most of us are simply inundated with emails and that makes standing out incredibly difficult. If you want your emails to actually get read, you need to think hard about using the right subject line.
Here are some things you need to think about…
First of all, notice that my subject line was short. This is very important because most email clients will truncate any subject heading that is longer than 50 characters. This can result in your headings making very little sense and is a surefire way to get relegated to the recycle bin.
Another thin you might notice is that I used lower case and there was no marketing talk in there. I didn’t say ‘Click Here for This Great Deal!’ because that looks like spam/marketing and very few people are interested in that.