Just because you are not fighting for positions in the search engines, this does NOT mean you have no competition when it comes to email marketing. You will be competing for the attention of your prospects when they sign into their email accounts. You better make sure they place more significance on your emails, and less on the other dozen or so emails that arrive into their inbox from your competition.
What Is Email Marketing?
Everyone knows that in order to have a successful business, it’s important to employ good marketing strategies. While there are many ways to market your products, email marketing is a great way to utilize the internet and reach an unlimited target market. Read on to discover ways to use email marketing in your business. Collecting email addresses from people who visit your online space in exchange for something is what’s known as email marketing. The purpose of this strategy is to give a visitor to your website a free gift in exchange for their personal details. You can offer anything really, but it’s best to give them something of value. A video course, eBook and/or a weekly newsletter can be enough to “squeeze” an email address out of a visitor.
What’s Important about marketing your business in this way is that you are given “permission” to contact these people to offer your products. Contrast this approach to what people are used to each day, which is “interruption” marketing, where you are forced to sit through advertisements without much consent from yourself.
Why Email Marketing?
Unlike traditional forms of advertising, email marketing gives you the opportunity to repeatedly market to a prospect – potentially for the rest of their lives in some cases. All you had to do was give them a valuable free gift in exchange for their contact information. Instead of paying for advertisements over and over again, you only have to get that initial subscription and you have permission to market to that person for FREE.
How Email Marketing Works:
Email marketing is actually quite simple when we break it down. It looks something like this…
1) You get permission from a person to join your mailing list in exchange for a valuable gift (eBook, training course, newsletter etc)
2) They give you their personal information by entering their email address, name and/or phone number into a form situated on your website.
3) You then send them information related to their interests and ultimately get to promote your business opportunities.
As long as you provide valuable information that helps your prospects, you will have permission to contact them for as long as your relationship stays strong and has been built on trust. You have multiple chances of promotion which you cannot get through traditional advertising.
The Basic Flow of Email Marketing:
Visitor lands on your website =è>> They give you permission to contact them in exchange for a something of value =è>> They join your mailing list =è>> You send them information & promotions =è>> You earn money from your promotions.
3 Factors That Contribute to Effective Email Marketing:
1) Pay Once – Market Forever:
Unlike many other forms of advertising and marketing, this approach is very cool in that you only have to pay for a lead once, to get the opportunity to market to them repeatedly for free. Whatever the cost (time or money) it took to get them onto your list, you will be paid back tenfold over the course of your relationship with these people.
2) Works in Any Niche:
We can promote and make money within any niche, but the beauty of email marketing is that you can cross promote relevant products continuously because you have an ongoing communication with your prospects. If you have a prospect on your list that is interested in weight loss, you can also promote gym equipment, physical products like the “George foreman” grill, and any other products remotely related to weight loss and general health.
3) It Can Be Completely Automated:
Once you have leads (prospects) coming into your system, you can set up a funnel that sells your products on autopilot. With the technology we have at our fingertips today like autoresponders, we can set up an email campaign to go out to our list automatically. All you have to do is set it, and forget it. Now and then you can send a broadcast message to your list about any immediate updates you feel they should know about.