Retargeting Ads

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Retargeting Ads

 

If you’ve ever visited a website and then immediately gone to a site like Facebook, then you’ve probably seen retargeting ads. 

These are ads that track users via cookies to try and get their business. It’s a practice that’s been gaining in popularity these last
few years.

Retargeting ads is also a great way to get more people to participate in your referral program.

The ads are often very specific, showing you the exact same product that you were just looking at but didn’t buy. You may have been a little creeped out by it at first, but by now it’s understood that just about every site uses cookies.

As a business owner, it’s important to understand the benefits of retargeting ads.

When someone visits your referral landing page but doesn’t sign up, you’ll want to know why. By using cookies and retargeting them with an ad placed on whatever site they venture onto next, you can get an idea of why they didn’t sign up. For example, if they went and signed up with another referral program, then that tells you something is off with yours.

If the customer simply went to a social media or an entertainment site such as YouTube, perhaps they just weren’t incentivized enough to sign up for your program.

The information you get from these retargeted ads allows you to gather data and make necessary changes to prevent this from
happening with other potential customers.. 

If they did go to another referral landing site, take some time and look at their referral marketing program. Is there something they’re doing that you’re not? Are they offering better incentives than yours? Free gifts? It’s always a good idea to research your competitors, and retargeting ads are a good place to start.

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When you create a retargeting ad, make it as user-friendly as possible. You don’t want people to get confused, and you also don’t want your message to be too pushy.. There’s Already a concern with our lives being constantly tracked online, so keep it as simple as possible.

The most important goal of retargeting ads is to give them a reason to sign up. People love to be rewarded and get free products! With so many businesses out there vying for customers, you want to make sure that your referral program stands out from the rest.

The more you pay attention to your retargeting ads and collect the information, the more successful your referral marketing program will be.

Be sure to tune into tomorrow’s email, where we’ll discuss how to turn referred customers into referrers!

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