Turn Referrals Into Referrers
After you receive a referral that results in a sale, the next step is to entice the referred customer into becoming a referrer. The good news is, most of the work has already been done for you.
Statistics show that when someone new is referred to a company and becomes a customer, they are much more likely to refer more people to that business. They are easier to entice because they’ve
already gone through the referral process.
Even though many consumers have a barrier when it comes to either buying more products or referring people to your company, the barrier with referred customers is fairly low. They can confidently talk about their experience being a customer and having personal experience with your products.
A study has shown that people who are referred to your company, and become customers, stay with you about 16% longer than when they come from outside the system
through other means such as direct mailers, online ad campaigns, and telemarketing calls.
The referred more easily become referrers because people really believe word of mouth, and once they experience it for themselves they usually want to share it with their friends
They know that finding a good, reputable company to do business with isn’t always easy and they want to help out the people they know.
This is where retargeting ads, special gifts, personalization after the sale, and the other methods that we’ve discussed in these emails really come into play.
Remind your new possible referral client about how they found your service from a referral, and that you’d appreciate it if you could give the same experience to the people they know.
Go over the products they bought and how they could be beneficial for other people. Also discuss the perks of your referral marketing program.
As much as people love to help other people, they also like to be financially rewarded. If you offer coupons for referrals, remind them about how much they save on their next service just by referring a new person to the company.
Above all else, personalize your interaction with them as much as possible!
Stay tuned for tomorrow’s final email, where we’ll talk about why you should avoid email attachments!
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